AKHIGBE WISDOM EWAENLEN

B2B Social Media Growth Manager | Digital Marketing Strategist | AI Content Creator | Financial Services Professional
72, joseph dosu way badagry, Lagos Nigeria, 103101, Badagry, NG.

About

Results-driven professional with over 8 years of experience in financial services and digital marketing, specializing in B2B social media growth, AI-powered content creation, and strategic brand promotion. Proven ability to drive customer acquisition, enhance brand visibility, and develop high-performing digital content for diverse platforms. Seeking an international position to leverage expertise in digital marketing strategies and AI tools for global business development and significant organizational growth.

Work

Freelance AI Content Creator & Social Media Growth Manager
|

Freelance AI Content Creator & Social Media Growth Manager

Remote, Independent Projects, Global

Summary

Led comprehensive digital content strategies and social media growth initiatives for diverse clients, leveraging AI-powered tools to maximize engagement and brand reach.

Highlights

Generated high-performing promotional content using AI-powered tools for brands, businesses, and ministries, significantly increasing audience engagement across multiple platforms.

Managed and optimized content strategies for YouTube, TikTok, Facebook, and Instagram, driving measurable growth in follower count and content visibility for clients.

Developed and executed engaging video concepts, compelling storytelling scripts, and cinematic promotional materials, resulting in enhanced brand perception and audience connection.

Edited professional short-form and long-form video content to maximize audience retention and engagement, leading to increased watch times and content shares.

Conducted in-depth social media analytics and audience performance tracking, utilizing insights to refine strategies and achieve continuous improvement in campaign effectiveness.

LAPO MICROFINANCE BANK
|

Marketing Officer / Branch Management Support

Badagry, Lagos State, Nigeria

Summary

Spearheaded customer acquisition strategies and managed client relationships within a microfinance banking environment, driving business growth and operational efficiency.

Highlights

Developed and implemented customer acquisition strategies, resulting in improved business growth and enhanced client retention rates over an 8-year tenure.

Managed a portfolio of customer relationships, providing financial product education to clients and fostering long-term loyalty and satisfaction.

Supervised daily marketing activities and coordinated field operations, ensuring efficient execution of campaigns and alignment with strategic objectives.

Supported branch management in operational planning and staff coordination, contributing to streamlined workflows and improved team performance.

Conducted targeted market outreach campaigns that significantly increased customer engagement and financial awareness within the community.

Education

LAPO INSTITUTE FOR MICROFINANCE AND ENTERPRISES
Lagos, Lagos State, Nigeria

Professional Training

Microfinance Operations & Business Development

University of Benin
Benin City, Edo State, Nigeria

Bachelor of Science

Banking and Finance

Languages

English

Certificates

Certified in Video Editing
Data Visualization/ Analysis (Power BI)
Professional Training in Microfinance Banking
AI Content Creation & Digital Media Strategy (Practical Experience)

Skills

AI Content Creation

AI Content Creation.

Social Media Branding & Promotion

Social Media Branding & Promotion.

B2B Social Media Growth Management

B2B Social Media Growth Management.

Digital Marketing Strategy

Digital Marketing Strategy.

Business Development & Marketing

Business Development & Marketing.

Customer Relationship Management (CRM)

Customer Relationship Management (CRM).

Team Leadership & Staff Supervision

Team Leadership & Staff Supervision.

YouTube & TikTok Growth Strategy

YouTube & TikTok Growth Strategy.

Video Editing & Promotional Media Creation

Video Editing & Promotional Media Creation.

Data Analysis & Reporting

Data Analysis & Reporting.

ChatGPT & AI Content Tools

ChatGPT & AI Content Tools.

Canva

Canva.

CapCut

CapCut.

TikTok Creator Tools

TikTok Creator Tools.

YouTube Studio

YouTube Studio.

Power BI for Data Visualization/Analysis

Power BI for Data Visualization/Analysis.

Microsoft Word & Excel

Microsoft Word & Excel.